Anna featured on thisiscornwall for her work in Sustainable Tourism


Training firms in sustainable ways to bolster their business

Tuesday, June 30, 2009, 14:02

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TRAINING in sustainable tourism – the concept of balancing social, environmental and economic issues to boost the tourism industry – is helping two Cornish businesses.

The Sustainable Tourism Management course, from Cornwall College Business (CCB), is a performance-boosting, degree-level short course for businesses, delivered by experienced industry professionals and offering flexible dates and times to fit around firms’ work.

Recent delegates have found that the sustainable tourism management training has enabled them to develop skills to optimise new promotional opportunities, while protecting the environment for future generations.

Celeste Gagnon, project manager at Mylor Yacht Harbour Ltd, said: “By putting the impact of tourism in the context of global, national, and regional environmental initiatives, the Sustainable Tourism Management course has given me an increased awareness of some of the possible effects of our activities and of those of our visitors.” Mylor Yacht Harbour visitors enjoy its facilities all year round, including its modern and spacious marina, with space for 500 boats, a comprehensive range of boat services, four-star self-catering accommodation, water sports and a waterside cafe, restaurant and wine bar.

The business was the winner of the British Marine Industries Environmental Award in 2002 for its innovative response to developing a major marine facility in an Area of Outstanding Natural Beauty and Site of Special Scientific Interest. The Cornwall Sustainability Award for medium-sized businesses followed in 2005.

Anna Pascoe, manager of Primrose Valley Hotel, undertook the Sustainable Tourism Management course as she wanted to consolidate her knowledge of the sustainable approach to tourism and help bring some fresh ideas to the operation at the hotel. This is an Edwardian villa nestled on the shores of the blue flag-accredited Porthminster Beach, in St Ives. The hotel is proud of its sustainable sourcing of local produce and employs local people on permanent, year-round contracts.

Primrose Valley was the first hotel in Cornwall to win green accreditation with a gold award from the Green Tourism Business Scheme. Since then it has been awarded runner-up for best managed medium-sized business at the Cornwall Sustainability Awards 2008, and has been listed as one of the UK’s top five eco hotels 2008 by the Ethical Living magazine.


Anna said: “The work which the course does, to inform the learner about visitor management strategies, was really useful for comparing what other businesses were doing to educate and manage their visitor and community impact. Primrose Valley Hotel will now begin to widen its visitor support and education initiatives using the ideas picked up from the course.”

Along with the full range of performance-boosting degree-level short courses for business, the Sustainable Tourism Management course is currently available at a reduced rate of £100, subject to criteria. The number of discounted places is limited to 250 – contact CCB on 0800 731 7594 to find out more.